Growth Through Strategic Intent 

Some tools I use to assess and chart out how to maximize EBITDA

​Industry Structure

• To capture basic snapshot of industry

• To identify paradigm shifts and external trends

Competitive Position

• Understand differentiating qualities of competitor portfolios

• Predict competitor moves and market positions

Leading the Signature Systems team thru a Strategy planning session

​How Do I Win

• Focuses on where to invest (and divest) resources

• Starts with defining full potential of core business and identifying ways to achieve it

• Then look to adjacencies to expand beyond the core

​Customer value

• Identifying customer needs and their implications for the business

• Prioritizing customer requirements and competitive markets

​Business Capabilities

• To identify a company’s core competencies and gaps

• To understand a company’s competitive advantage and sustainability

Seven Degrees of Freedom

• Axes of growth

​Competitive Analysis SWOT

• A spreadsheet tool to analyze Strengths, Weaknesses, Opportunities, and Threats

​Where To Compete

• Know the key questions to answer when defining a core market and business

• Understand the tools and business judgment required to define the core

​Benefits Ladder

• Linking Attributes and Benefits to Customer Values

​Porter's Five Forces

• A comprehensive spreadsheet with graphics to do Porter's Five Forces analysis

​Creating New Spaces

• When the market in which you compete gets overcrowded, innovating is the only way to break free from the pack